Greenbrier Valley Convention & Visitor's Bureau
Advertising Campaign

Greenbrier County is a popular vacation destination in the mountains of West Virginia. Attractions include golf, horseback riding, hiking, shopping, the Arts and a rich local history. Why Wait? We've Been Here All Along.

ASJ Company Provided
Series of planned ads for target audience for those residing within the 250 miles radius. Demographics included 25-65 years (highest percentage) and were either married or retired who had disposal income. Action Headers included: DISCOVER, INDULGE, EXPLORE, and RELAX and included stock and custom photography along with professional copy associated with those topics specific to Greenbrier County, WV. Communication tools included: Take-One brochures along with full-page color ads in targeted publications reaching intended audience members. Media strategy included ad placement in publications that had editorial content that complement and 'link' both the readers and GBV as a desire close destination spot.